Will AI replace naming experts? Our analysis
Artificial intelligence vs human expertise in startup naming. Advantages, limitations and future of AI name generators like GPT-4.
Posted by
Viggo BoulangerRelated reading
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The AI revolution in naming
Tools like NameFast, using GPT-4, generate hundreds of suggestions in seconds. But can they really compete with human expertise?
Advantages of AI
- Speed: 100+ suggestions in seconds
- Cost: Free vs 5000-50000€ for an agency
- Diversity: Explores unexpected directions
- Availability: 24/7
- Personalization: Adapts to your precise brief
Current limitations
- Lack of deep cultural understanding
- No automatic legal verification
- Sometimes too obvious suggestions
- Absence of human creative intuition
The winning hybrid approach
The best strategy combines AI and human expertise:
- AI generation for broad exploration
- Human filtering for relevance
- Professional legal validation
- User testing for memorability
Our prediction
AI will not replace experts but will democratize access to quality naming. Agencies will specialize in strategy and validation.