How to choose the perfect name for your SaaS startup
Complete guide to choosing a SaaS startup name that makes an impact. Methods, examples and mistakes to avoid for successful naming.
Posted by
Viggo Boulanger
Why your startup name is crucial
Your SaaS startup name is often the first impression you give to potential customers. A good name can make the difference between success and oblivion in a competitive market.
According to a Stanford study, companies with short and memorable names are 23% more likely to successfully raise funds. Here's how to choose yours properly.
1. Criteria for a good SaaS startup name
- Short and memorable: 2-3 syllables maximum (e.g., Slack, Zoom, Notion)
- Easy to pronounce: avoid complex combinations
- Evocative: should suggest your value proposition
- Available: .com domain and social media available
- International: works in multiple languages
2. Name creation methods
Descriptive method: Combines words related to your business (MailChimp, HubSpot, Salesforce).
Inventive method: Creates new words (Spotify, Zendesk, Workday).
Metaphorical method: Uses images or concepts (Tesla, Oracle, Shopify).
3. Tools and resources
Use name generators like NameFast to explore hundreds of options. Then check domain and trademark availability before making your final decision.
🚀 Try NameFast now
Instantly generate creative names for your startup with our specialized AI.
Generate names →