The psychology of names: why some stick and others don't
Cognitive science applied to startup naming. How our brain processes names and techniques to create memorable and impactful names.
Viggo BoulangerJanuary 1Branding & Identity
Build a strong brand identity. Branding strategies, design and positioning to make a lasting impression.
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Viggo BoulangerJanuary 1
Rebranding: when and how to change your startup name
Strategic guide for startup rebranding. Warning signs, step-by-step process, costs and case studies of successful rebrandings.
Viggo BoulangerDecember 25