10 fatal mistakes to avoid when naming your startup
The most common traps that ruin a startup name's potential. Learn from others' mistakes to avoid naming pitfalls.
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Viggo BoulangerRelated reading
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Mistakes that cost millions
Choosing a bad name can cost millions in rebranding and marketing. Here are the 10 most common mistakes and how to avoid them.
1. Choosing a name that's too long or complicated
❌ Bad example: "AutomatedSalesAndMarketingPlatform"
✅ Good example: "Salesforce"
Long names are hard to remember, type and pronounce. Limit yourself to 2-3 syllables maximum.
2. Ignoring domain verification
ALWAYS check .com availability before getting attached to a name. Alternatives (.io, .co) can work but are less memorable.
3. Choosing a name that's too generic
"BestSoftware" or "SuperApp" say nothing specific about your product. Be distinctive and memorable.
4. Not testing pronunciation
Test your name with people from different backgrounds. If they hesitate on pronunciation, that's a bad sign.
5. Forgetting international considerations
Check that your name doesn't have negative connotations in other languages. A quick Google Translate search can save you from disasters.